The Customer-Driven Playbook: Converting Customer Feedback by Travis Lowdermilk,Jessica Rich PDF

By Travis Lowdermilk,Jessica Rich

Despite the vast popularity of Lean techniques and customer-development options, many product groups nonetheless have hassle placing those rules into significant motion. That’s the place The Customer-Driven Playbook is available in. This sensible consultant offers a whole end-to-end procedure to help you comprehend shoppers, establish their difficulties, conceptualize new rules, and create remarkable items they’ll love.

To construct profitable items, you want to regularly attempt your assumptions approximately your clients and the goods you construct. This e-book indicates workforce leads, researchers, designers, and executives the best way to use the speculation development Framework (HPF) to formulate, test with, and make feel of severe buyer and product assumptions at each degree. With important guidance, real-world examples, and entire courses, you’ll fast how you can flip Lean conception into action.

  • Collect and formulate your assumptions into hypotheses that may be confirmed to release significant insights
  • Conduct experiments to create a continuous cadence of learning
  • Derive styles and that means from the suggestions you’ve gathered from customers
  • Improve your self belief whilst making strategic enterprise and product decisions
  • Track the development of your assumptions, hypotheses, early rules, techniques, and product positive aspects with step by step playbooks
  • Improve shopper pride through making a constant suggestions loop

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The Customer-Driven Playbook: Converting Customer Feedback into Successful Products by Travis Lowdermilk,Jessica Rich


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