By Linden Brown,Christopher Brown
What do Toyota, Apple, and Zappos have in common?
And now, with this research-based approach, you could reflect their good fortune with your business
Based on greater than 60 reviews and the authors’ three-year proprietary learn venture with greater than a hundred businesses, The patron tradition Imperative demonstrates that firms displaying a robust "customer-centric tradition" do, actually, produce greater enterprise functionality. It presents diagnostic instruments and a roadmap for powerful implementation, designed to make cultural swap concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture recommendations Inc.
Christopher Brown is the previous advertising director for Hewlett-Packard for the South Pacific and is shortly a Silicon Valley-based revenues and advertising consultant.
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Additional info for The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (Business Books)
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (Business Books) by Linden Brown,Christopher Brown