Making Rain: The Secrets of Building Lifelong Client Loyalty - download pdf or read online

By Andrew Sobel

execs who paintings with consumers or huge bills can create lifetime relationships in line with those well-researched secrets and techniques. established drawing from large interviews with purchaser executives, Making Rain bargains a sequence of provocative insights on tips to shed the expert-for-hire label and advance long term advisory relationships. Exploding the preferred fantasy of the "Rainmaker," a dated and dysfunctional determine that consumers now not welcome, Andrew Sobel argues that any specialist can discover ways to "make rain" on an ongoing foundation with latest consumers via constructing a distinct set of talents, attitudes, and techniques. those leading edge counsel and strategies from a well-known chief within the box providers will permit any advisor, salesclerk, or provider expert to create enduring shopper loyalty.

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Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel


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