Customer-Centric Marketing: Supporting Sustainability in the by Neil Richardson,Jon James,Neil Kelley PDF

By Neil Richardson,Jon James,Neil Kelley

of the most important parallel demanding situations dealing with companies at the present time are the right way to adapt to the alterations of fast paced, fragmenting markets and the way to develop a company while accomplishing recognisably sustainable practices. it's not sufficient to only be sustainable, it really is approximately speaking it and getting the client fascinated about the message. Customer-Centric advertising exhibits readers how sustainable improvement practices and electronic advertising options paintings clearly jointly so as to add price, resulting in superior consumer pride, higher expert relationships and elevated effectiveness.

Ideal for senior advertising pros and scholars on electronic advertising or business plan modules who desire to utilise the advantages of sustainable improvement and different types of electronic advertising, this obtainable and instantly to-the-point publication makes use of case reports to teach how the promoting theories and instruments paintings in genuine company eventualities. Customer-Centric advertising and marketing covers modern concerns reminiscent of the expanding use of cellular, QR codes and social community websites for shoppers drawn to moral, environmental and sustainable marketing.

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Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Richardson,Jon James,Neil Kelley

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