By Neil Richardson,Jon James,Neil Kelley
Ideal for senior advertising pros and scholars on electronic advertising or business plan modules who desire to utilise the advantages of sustainable improvement and different types of electronic advertising, this obtainable and instantly to-the-point publication makes use of case reports to teach how the promoting theories and instruments paintings in genuine company eventualities. Customer-Centric advertising and marketing covers modern concerns reminiscent of the expanding use of cellular, QR codes and social community websites for shoppers drawn to moral, environmental and sustainable marketing.
Read Online or Download Customer-Centric Marketing: Supporting Sustainability in the Digital Age PDF
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Additional resources for Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Richardson,Jon James,Neil Kelley